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| Author: | Moreau, L. |
| Title: | Etudes d'opinions sur la publicite d'interet general. |
| Journal: | Direction et Gestion des Entreprises
1983 : JUL-AUG, 4, p. 35-46 |
| Index terms: | ADVERTISING RESEARCH SOCIAL MARKETING |
| Language: | fre |
| Abstract: |
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