search query: @author Evans, R. H. / total: 4
reference: 2 / 4
| Author: | Huppertz, J. W. Arenson, S. J. Evans, R. H. |
| Title: | An application of equity theory to buyer-seller exchange situations. |
| Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.250-260 |
| Index terms: | RETAILING CONSUMER BEHAVIOUR PRICES |
| Language: | eng |
| Abstract: |
SCIMA