search query: @author Golden, L. L. / total: 4
reference: 2 / 4
| Author: | Anderson, W. T. Golden, L. L. |
| Title: | Bank promotion strategy. |
| Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 53-65 |
| Index terms: | BANK MARKETING CORPORATE IMAGE |
| Language: | eng |
| Abstract: |
SCIMA