search query: @author Shoemaker, R. / total: 4
reference: 2 / 4
Author: | Ghosh, A. Neslin, S. Shoemaker, R. |
Title: | A comparison of market share models and estimation procedures. |
Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 202-210 |
Index terms: | MARKETING MODELS MARKET SHARE ESTIMATION LINEAR MODELS |
Language: | eng |
Abstract: |
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