search query: @author Shoemaker, R. / total: 4
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| Author: | Ghosh, A. Neslin, S. Shoemaker, R. |
| Title: | A comparison of market share models and estimation procedures. |
| Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 202-210 |
| Index terms: | MARKETING MODELS MARKET SHARE ESTIMATION LINEAR MODELS |
| Language: | eng |
| Abstract: |
SCIMA