search query: @author Gardner, M. P. / total: 4
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| Author: | Gardner, M. P. |
| Title: | Advertising effects on attributes recalled and criteria used for brand evaluations. |
| Journal: | Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 310-318 |
| Index terms: | ADVERTISING BRAND CHOICE CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
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