search query: @author Gardner, M. P. / total: 4
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Author: | Gardner, M. P. |
Title: | Advertising effects on attributes recalled and criteria used for brand evaluations. |
Journal: | Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 310-318 |
Index terms: | ADVERTISING BRAND CHOICE CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
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