search query: @author Rao, M. R. / total: 4
reference: 2 / 4
Author: | Horsky, D. Rao, M. R. |
Title: | Estimation of attribute weights from preference comparisons. |
Journal: | Management Science
1984 : JUL, VOL. 30:7, p. 801-822 |
Index terms: | MULTIATTRIBUTE MODELS MARKETING MODELS LINEAR PROGRAMMING UTILITY THEORY |
Language: | eng |
Abstract: |
SCIMA