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| Author: | Lim, J. S. Summers, J. O. |
| Title: | A non-experimental investigation of demand artifacts in a personal selling experiment. |
| Journal: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 251-258 |
| Index terms: | SALESMEN MARKETING RESEARCH CONSUMER DEMAND TEST MARKETING |
| Language: | eng |
| Abstract: |
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