search query: @indexterm ZERO-BASE PLANNING / total: 4
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| Author: | Salmans, S. |
| Title: | Zero base helps rationalize product strategy. !Standard Brands Inc. |
| Journal: | International Management
1979 : FEB, VOL. 34:2, p. 38-41 |
| Index terms: | STRATEGIC PLANNING ZERO-BASE PLANNING FOOD INDUSTRY PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
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