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Author:Jackson, D. W.
Keith, J. E.
Burdick, R. K.
Title:Purchasing agents' perceptions of industrial buying center influence : a situational approach.
Journal:Journal of Marketing
1984 : FALL, VOL. 48:4, p. 75-83
Index terms:INDUSTRIAL PURCHASING
BUYING CENTRES
DECISION MAKING
DATA ANALYSIS
CONSUMER BEHAVIOUR
Language:eng
Abstract:
SCIMA record nr: 37678
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