search query: @author Furse, D. H. / total: 4
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| Author: | Stewart, D. W. Furse, D. H. |
| Title: | Analysis of the impact of executional factors on advertising performance. |
| Journal: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 23-26 |
| Index terms: | PERFORMANCE APPRAISAL ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
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