search query: @author Munch, J. M. / total: 4
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Author: | Swasy, J. L. Munch, J. M. |
Title: | Examining the target of receiver elaborations : Rhetorical question effects on source processing and persuasion. |
Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 877-886 |
Index terms: | CONSUMER RESEARCH QUESTIONNAIRES ATTITUDES PSYCHOLOGY |
Language: | eng |
Abstract: |
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