search query: @author Pollay, R. W. / total: 4
reference: 3 / 4
| Author: | Belk, R. W. Pollay, R. W. |
| Title: | Images of ourselves : The good life in twentieth century advertising. |
| Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 887-897 |
| Index terms: | ADVERTISING RESEARCH CONSUMER RESEARCH CONSUMER BEHAVIOUR MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA