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Author:Jeffery, B.
Title:The industry leader now has three distinct ways of marketing its products. Three faces of IBM. ( *INTERNATIONAL BUSINESS MACHINES )
Journal:Datamation
1985 : JUL 15, VOL. 31:14, p. 78-81, 84, 86
Index terms:COMPUTER INDUSTRY
MARKETING
DISTRIBUTION CHANNELS
Language:eng
Abstract:
SCIMA record nr: 41578
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