search query: @author Tull, D. S. / total: 4
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| Author: | Tull, D. S. Barnes, J. H. Seymour, D. T. |
| Title: | In defense of setting budgets for advertising as a percent of sales. |
| Journal: | Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 49-51 |
| Index terms: | SALES MANAGEMENT ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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