search query: @author Okechuku, C. / total: 4
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| Author: | Heeler, R. M. Okechuku, C. Reid, S. |
| Title: | Attribute importance: contrasting measurements. |
| Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 60-63 |
| Index terms: | MARKETING RELIABILITY |
| Language: | eng |
| Abstract: |
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