search query: @author Gardner, M. P. / total: 4
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| Author: | Gardner, M. P. |
| Title: | Does attitude toward the ad affect brand attitude under a brand evaluation set? |
| Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198 |
| Index terms: | CONSUMER ATTITUDES ADVERTISING EFFECTIVENESS BRAND CHOICE CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA