search query: @author Samuels, J. / total: 4
reference: 3 / 4
| Author: | Fountain, E. Parker, I. Samuels, J. |
| Title: | The contribution of research to Genaral Motors' corporate communications strategy in the UK. ( *GENERAL MOTORS ) |
| Journal: | Journal of the Market Research Society
1986 : JAN, VOL. 28:1, p. 25-42 |
| Index terms: | CORPORATE IMAGE ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA