search query: @author Usunier, J. C. / total: 4
reference: 2 / 4
| Author: | Usunier, J. C. Sissmann, P. |
| Title: | L'interculturel au service du marketing. |
| Journal: | Harvard-L'Expansion
1986 : SPRING, 40, p. 80-92 |
| Index terms: | INTERNATIONAL MARKETING CULTURE STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA