search query: @author Kardes, F. R. / total: 4
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| Author: | Kardes, F. R. |
| Title: | Effects of initial product judgment on subsequent memory-based judgments. |
| Journal: | Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 1-11 |
| Index terms: | CONSUMER RESEARCH PRODUCTS PRODUCT IMAGE CONSUMER BEHAVIOUR CONSUMER CHOICE NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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