search query: @author Kahle, L. R. / total: 4
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| Author: | Kahle, L. R. |
| Title: | The nine nations of North America and the value basis of geographic segmentation. |
| Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 37-47 |
| Index terms: | CONSUMER RESEARCH MARKET SEGMENTATION GEOGRAPHICAL DIVISIONS USA |
| Language: | eng |
| Abstract: |
SCIMA