search query: @author Pollay, R. W. / total: 4
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Author: | Pollay, R. W. |
Title: | The distorted mirror : reflections on the unintended consequences of advertising. |
Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 18-36 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH SOCIAL ENVIRONMENT |
Language: | eng |
Abstract: |
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