search query: @author Rice, M. D. / total: 4
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| Author: | Rice, M. D. Leckenby, J. D. |
| Title: | An empirical test of a proprietary television media model. |
| Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21 |
| Index terms: | ADVERTISING MEDIA MARKETING MODELS TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
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