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| Author: | Batra, R. Ray, M. L. |
| Title: | Affective responses madiating acceptance of advertising. |
| Journal: | Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 234-249 |
| Index terms: | ADVERTISING COMMUNICATION ATTITUDES CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
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