search query: @author Teel, J. E. / total: 4
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| Author: | Teel, J. E. Bearden, W. O. Durand, R. M. |
| Title: | Psychographics of radio and television audiences. |
| Journal: | Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 53-56 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA