search query: @author Walker, O. C. Jr. / total: 4
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| Author: | Ruekert, R. W. Walker, O. C. Jr. |
| Title: | Interactions between marketing and R&D departments in implementing different business strategies. |
| Journal: | Strategic Management Journal
1987 : MAY-JUN, VOL. 8:3, p. 233-248 |
| Index terms: | ORGANIZATIONAL STRUCTURE MARKETING R&D CORPORATE STRATEGY CONFLICT SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA