search query: @author Macklin, M. C. / total: 4
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| Author: | Macklin, M. C. Macklin, C. J. |
| Title: | Refuting a competitor's advertising claim. |
| Journal: | Journal of Business Strategy
1987 : SUMMER, VOL. 8:1, p. 71-75 |
| Index terms: | ADVERTISING COMPETITION USA REGULATIONS |
| Language: | eng |
| Abstract: |
SCIMA