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| Author: | Burnett, J. J. Oliver, R. L. |
| Title: | Fear appeal effects in the field: a segmentation approach. |
| Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 181-190 |
| Index terms: | BEHAVIOURAL SCIENCE MARKET SEGMENTATION MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
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