search query: @author Saunders, J. A. / total: 4
reference: 3 / 4
| Author: | Saunders, J. A. Watt, F. A. W. |
| Title: | Do brand names differentiate identical industrial products? |
| Journal: | Industrial Marketing Management
1979 : APR, VOL. 8:2, p. 114-123 |
| Index terms: | BRAND NAMES INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA