search query: @author Sterling, J. U. / total: 4
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| Author: | Lambert, D. M. Sterling, J. U. |
| Title: | What types of profitability reports do marketing managers receive? |
| Journal: | Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 295-303 |
| Index terms: | MARKETING PROFITABILITY MIS |
| Language: | eng |
| Abstract: |
SCIMA