search query: @author Piha, K. / total: 4
reference: 1 / 4
« previous | next »
Author: | Piha, K. |
Title: | Marketing audit as a strategic tool for improving a company's decision making. |
Journal: | Liiketaloudellinen aikakauskirja
1987 : VOL. 36:4, p. 366-375 |
Index terms: | ORGANIZATIONAL DECISION MAKING MARKETING AUDITS |
Language: | eng |
Abstract: |
« previous | next »
SCIMA