search query: @author Schroeder, D. M. / total: 4
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| Author: | Schroeder, D. M. Hopley, R. |
| Title: | Product development strategies for high-tech industries. |
| Journal: | Journal of Business Strategy
1988 : MAY-JUN, VOL. 9:3, p. 38-43 |
| Index terms: | HIGH TECHNOLOGY PRODUCT DEVELOPMENT STRATEGY |
| Language: | eng |
| Abstract: | It is revealed how a firm can remain competitive in industries in which typical product lives are only a couple of years. For this purpose a product technology development model is presented. In this model, the product life is monitored very carefully. The critical points in this search are: product opportunity perceived and research begun; key functional technology breakthrough made; first commercially feasible product shipped and operational; product standard emerged; limits of functional and feature technologies met; structure technology advances no longer cost justifiable. |
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