search query: @author Eiglier, P. / total: 4
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Author: | Langeard, E. Eiglier, P. |
Title: | Le couple produit-service dans l'offre globale de services aux entreprises. |
Journal: | Revue d'Economie Industrielle
1988 : JAN-MAR, 43, p. 119-128 |
Index terms: | SERVICE MARKETING PRODUCT POLICY PRODUCT DEVELOPMENT |
Language: | fre |
Abstract: |
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