search query: @author Moser, P. / total: 4
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| Author: | Moser, P. |
| Title: | The McDonald's mystique. |
| Journal: | Fortune
1988 : JUL 4, VOL. 118:1, p. 100-104 |
| Index terms: | COMPANY PERFORMANCE COMPANY GROWTH CORPORATE IMAGE |
| Language: | eng |
| Abstract: |
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