search query: @author Rice, M. D. / total: 4
reference: 3 / 4
Author: | Rice, M. D. Leckenby, J. D. |
Title: | An empirical test of a proprietary television media model. |
Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 26:4, p. 17-21 |
Index terms: | MEDIA SELECTION TELEVISION ADVERTISING |
Language: | eng |
Abstract: |
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