search query: @author Murray, A. I. / total: 4
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| Author: | Murray, A. I. |
| Title: | A contingency view of Porter's "generic strategies". (!Cost leadership) (!Porter's generic strategy) |
| Journal: | Academy of Management Review
1988 : JUL, VOL. 13:3, p. 390-400 |
| Index terms: | CORPORATE STRATEGY MODELS PRODUCT DIFFERENTIATION |
| Language: | eng |
| Abstract: | According to Porter, cost leadership and product differentiation can be pursued simultaneously only under rare conditions. It is also unclear how these strategies can be implemented. Porter's generic strategies are linked to external preconditions. This approach shows that the generic strategies are not mutually exclusive and that each strategy may be linked to a variety of strategic means. |
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