search query: @author Devinney, T. M. / total: 4
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| Author: | Devinney, T. M. Stewart, D. W. |
| Title: | Rethinking the product portfolio : a generalized investment model. |
| Journal: | Management Science
1988 : SEP, VOL. 34:9, p. 1080-1095 |
| Index terms: | PRODUCT MIX PRODUCT DEVELOPMENT DECISION MAKING |
| Language: | eng |
| Abstract: |
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