search query: @author Tinsley, D. B. / total: 4
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| Author: | Tinsley, D. B. |
| Title: | Management's guide to an integrated marketing strategy. |
| Journal: | Journal of Business Strategy
1988 : NOV-DEC, VOL. 9:6, p. 30-33 |
| Index terms: | MARKETING STRATEGY EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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