search query: @author Kreutzer, R. T. / total: 4
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Author: | Kreutzer, R. T. |
Title: | Marketing-mix standardisation : an integrated approach in global marketing. |
Journal: | European Journal of Marketing
1988 : VOL. 22:10, p. 19-30 |
Index terms: | INTERNATIONAL MARKETING MARKETING MIX |
Language: | eng |
Abstract: |
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