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| Author: | Langer, G. |
| Title: | Strategische Unternehmensführung in der Hotellerie - Informationen über ein Forschungsprojekt. |
| Journal: | Journal für Betriebswirtschaft
1988 : VOL. 38:5, p. 232-240 |
| Index terms: | HOTEL AND CATERING INDUSTRY STRATEGIC MANAGEMENT HOTEL MANAGEMENT |
| Language: | ger |
| Abstract: | The problem of how general knowledge on strategic management can be transferred to specific branches of business is discussed. Research efforts in the field of catering trade and service sector are overviewed. A plan of a research project is outlined focusing on the strategy development in small business and service sector. The research problematic and research objectives are highlighted. The most important methods and procedures of strategic planning are evaluated. Some basic issues of research methodology are summarized |
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