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| Author: | Schneider, K. C. Schneider, S. B. |
| Title: | Trends in sex roles in television commercials. |
| Journal: | Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 79-84 |
| Index terms: | SEX DISCRIMINATION TELEVISION ADVERTISING USA |
| Language: | eng |
| Abstract: |
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