search query: @author Munuera Aleman, J. L. / total: 4
reference: 3 / 4
| Author: | Munuera Aleman, J. L. |
| Title: | Una conception estrategica de la cartera de productors. |
| Journal: | Esic Market
1988 : OCT-DEC, 62, p. 79-101 |
| Index terms: | PRODUCT POLICY MARKETING PRODUCT DEVELOPMENT STRATEGIC MANAGEMENT |
| Language: | spa |
| Abstract: |
SCIMA