search query: @author Tordjman, A. / total: 4
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| Author: | Tordjman, A. Salmon, W. |
| Title: | L'internationalisation de la distribution. |
| Journal: | Revue Francaise de Gestion
1989 : JAN-FEB, 72, p. 17-25 |
| Index terms: | HYPERMARKETS INTERNATIONAL MARKETING SUBSIDIARY COMPANIES |
| Language: | fre |
| Abstract: | The distribution sector has more recently been confronted by the phenomenon of internationalization, previously encountered by manufacturers. After having first adapted an investment strategy, distributors developed two options: the multinational and the global strategies. Those who have chosen global strategies assume that their market is without any regional or national differences. Because they concentrate on one market segment, their expectations are clear and they benefit from the economy of costs bringing them success. In contrast to global distributors, multinational ones adapt their formula to each market but the basic concept is the same. |
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