search query: @author Gardiner, P. / total: 4
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| Author: | Rothwell, R. Gardiner, P. |
| Title: | The strategic management of re-innovation. |
| Journal: | R. and D. Management
1989 : APR, VOL. 19:2, p. 147-160 |
| Index terms: | R&D MANAGEMENT TECHNOLOGICAL INNOVATION PRODUCT DEVELOPMENT PRODUCT DESIGN |
| Language: | eng |
| Abstract: | An investigation of the ongoing process of `re-innovation' to promote the commercial introduction of new products, related to strategic management and technological innovation. Definition of the `re-innovation' process. Economy in technology. Robust designs and design families: aeroengines and automobile sector; design trajectories, re-design, robust designs and economy in technology. Ten Figures and two Tables illustrate the study. |
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