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| Author: | Esser, P. Leruth, L. |
| Title: | Marketing compatible, yet differentiated, products. In search of competitive equilibria when network externalities are at work. |
| Journal: | International Journal of Research in Marketing
1989 : VOL. 5:4, p. 251-270 |
| Index terms: | MARKETING PRODUCT DIFFERENTIATION |
| Language: | eng |
| Abstract: |
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