search query: @author Rice, M. D. / total: 4
reference: 2 / 4
| Author: | Rice, M. D. |
| Title: | A comparison of unidimensional and multidimensional television exposure distribution models. |
| Journal: | International Journal of Research in Marketing
1987 : VOL. 4:2, p. 147-156 |
| Index terms: | DISTRIBUTION CHANNELS TELEVISION RECEIVERS INDUSTRY MODELS |
| Language: | eng |
| Abstract: |
SCIMA