search query: @author Ray, M. L. / total: 4
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| Author: | Webb, P. H. Ray, M. L. |
| Title: | Effects of TV clutter. |
| Journal: | Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 7-12 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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