search query: @author Kardes, F. R. / total: 4
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| Author: | Kardes, F. R. |
| Title: | Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion. |
| Journal: | Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 225-233 |
| Index terms: | ADVERTISING PSYCHOLOGY CONSUMER RESEARCH ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA