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| Author: | Langer, G. |
| Title: | Strategische Fuhrung von Kleinunternehmen im Gastgewerbe /Strategic management of small businesses in the hospitality industry/ |
| Journal: | Internationales Gewerbearchiv
1988 : VOL. 36:2, p. 107-116 |
| Index terms: | STRATEGIC MANAGEMENT SMALL BUSINESS HOTEL MANAGEMENT |
| Language: | ger |
| Abstract: | The present paper informs of a know-how transfer project which aimed at compiling a practical model for immediate use in small hotels and restaurants on the basis of a number of well known theory models of strategic business management. The know-how transfer project showed that the strategy theory cannot be transferred to small businesses without alterations. We learn of all the major problems which should be dealt with in a new research project. |
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