search query: @author Munch, J. M. / total: 4
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| Author: | Munch, J. M. Swasy, J. L. |
| Title: | Rhetorical question, summarization frequency, and argument strength effects on recall |
| Journal: | Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 69-76 |
| Index terms: | CONSUMER RESEARCH MARKETING RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The use of summarizing rhetorical questions in a sales presentation for a new product, linked with the manipulation of the grammatical form, summarization frequency and argument strength concerning argument recall, message acceptance, thought verbalisation and self-reported distraction data. The qualifying rhetorics' effect on argument recall, strength of message arguments, hypotheses, method, product selection procedure, subjects, design and manipulations. Measures and results. Three Tables illustrate the study. |
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