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| Author: | Cook, W. |
| Title: | Marketing: Magnifying the small and the large of the world |
| Journal: | Journal of Advertising Research
1988 : AUG/SEPT, VOL.28:4, p.7 |
| Index terms: | MARKET RESEARCH COMPETITION MARKETING PROFITABILITY |
| Language: | eng |
| Abstract: | The flattening of growth in many U.S. consumer markets has lead to a bigger competition and increased interest in leveraging. Growing foreign competition in the U.S. has exacerbated the problem of decelerating growth, but it also leads to the better understanding of the local markets. A complementary appreciation of the similarities among many local and international markets is the hallmark of astute marketing both locally and globally. |
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